It looks so easy when it's done right. The art and science of selecting the right athlete to represent a brand was the central topic of this year's Women in Sports Business Symposium, April 28. Nike's Kristin Harrer moderated as the panel's four women shared their insights and experiences. (The UO was well represented: both Harrer and panelist Suzanne Davies received their MBAs from the Lundquist College of Business and are Warsaw Sports Marketing Center alumna.) Rounding out the discussion was a talk by Stacey Allaster, chairman and CEO of the Women's Tennis Association and recent recipient of the Jim Warsaw and Annalee Thurston Award. Now celebrating its fifteenth year, the symposium is organized and managed by a group of female and male students from the Warsaw Center.